Episode 250 – Over the last decade when people find out that I work in social media they always hope to gain a bit of free insight. Invariably, I’m often asked if there is one key I can offer for social media success. I always have a few things that I can easily offer. But right now there is one thing you should remember if you want to build your personal or business brand through social media…

Episode 249 – As social media marketing continues to evolve, the one thing we’ve noticed is that more and more people become obsessed with the numbers. Stats and data sometimes become more important than the actual social interaction. And that can be both a good thing AND a bad thing…

Episode 248 – Everywhere you turn on social media people are pushing LIVE video. Facebook, Instagram, Twitter and of course YouTube all are making it easier to go live. Experts say that live video is the future of the internet and especially social media. But, should you really be focusing your time and effort on live video right now? Should you go LIVE simply because you have the option? Let’s talk about that…

Episode 247 – Recently many people have been claiming that social media has peaked and is now on the decline. That may be true, but that should only be a concern for the platforms and not for you. Social media is going nowhere and you still can enjoy great benefits if you’re focused on the right things…

Episode 246 – Lately, we’ve been focusing our weekly chats on some of the key social media platforms to help you build your business or personal brand. This week we take a look at YouTube, one of the most important yet most challenging social media sites. For many, creating content to share on YouTube is the greatest challenge. But once you get past that hurdle, YouTube can play a very major part in your social media marketing efforts…